Cutting edge retail display and digital signage solutions will be on show at the Integrate Expo in Melbourne from August 25-27.

More than 100 AV products will be launched at Integrate, Australia’s largest AV trade show.

For example, Real Vision Imports will launch the Dreamoc 3D and 4D holographic displays which enable businesses to combine a physical product with 3D real-time generated holographic content that can be operated from a smartphone.

At the show Panasonic will showcase its first open platform professional LCD display, a digital signage solution that allows for easy porting of digital signage software to the displays, thus eliminating the need for external media players.

“This is the ‘new wave’ of digital signage. We’ll be demonstrating our display with SCALA’s customisable digital signage software, and showing how content can be accessed from the cloud,” said Chris Maw, product marketing manager, panels and projectors, Panasonic.

Integrate event manager, Soren Norgaard, said the annual event brings together 5000 industry professionals and is a chance to meet with buyers and distributors and keep up-to-date with rapidly changing AV technologies.

Other product areas relevant to retail include: access control and building management for large retail shopping centres, AV systems integration, lighting and video projection and displays.

Running alongside the expo is the Integrate Speaker Series, held at Melbourne Convention & Exhibition Centre from August 25 to 27, which includes a day of digital signage talks. Held on the first day of Integrate, the discussions will address how technology is connecting consumers to brands, the evolution of digital signage and the multi-channel approach in digital screen design.

Telstra’s GM of retail technology innovation, Joy Marrocco, will discuss the strategy behind Telstra’s new centrepiece and AV system at its George Street Sydney store.

“Our George Street store is a great example of what can happen when you harness new technology and integrate it with all aspects of the customer experience to enhance conversation with the customer, rather than replace it,” Marrocco said.

“The right technical foundations, such as good quality digital screens and equipment, have enabled Telstra to future-proof the AV system and allows us to change how we use it with our evolving business priorities.”