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Why global retail stores should lean into localism

Asia is home to some of the most competitive retail spaces in the world, nowhere more so than Hong Kong. With around 50 million visitors a year, adding to a population of 7.5 million, in a space roughly the size of New York City or London, it’s become a concentrated retail grouping almost without comparison anywhere in the world. How does a retailer achieve standout in a city where it’s not unusual to see three Gucci stores on the same block? This is the question faced by the retail team at