“The good times for e-commerce are over”: Downturn hits Chinese sellers

Chinese e-commerce vendors are struggling for survival as sales growth slows, price pressure rises and shopping platforms compete with ever-more aggressive policies to attract increasingly cost-conscious customers. A once-thriving e-commerce industry punctuated by shopping bonanzas featuring galas and celebrities is bearing the brunt of a sputtering economy that has seen consumers all but tie knots in their purse strings. While extreme discounting, influencer-led sales campaigns and generous ret

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