Camilla, an Australian luxury resort wear brand, has entered the duty-free store operated by Heinemann Australia at Sydney Airport as part of a new pop-up campaign.
This is Heinemann’s first fashion launch since the company introduced its new premium and luxury space and brand offering in Sydney Airport’s international terminal in November.
Camilla’s new ‘Amore Mio’ return-to-travel collection, which recalls the romance and elegance of an Italian summer via the brand’s distinctive colourful designs, is featured at the pop-up.
The collection features a partnership with The Leading Hotels of the World, which represents some of the world’s most luxurious hotels. These include the Hotel Santa Caterina on the Amalfi Coast and the Villa Cora in Florence, both of which have been transformed into limited edition hand-painted prints for the partnership.
“Local products have always been a key pillar in our strategy to deliver a unique, relevant and exciting shopping experience for our customers,” said George Tsoukalas, Heinemann Australia MD.
According to Heinemann, this latest listing and introduction reflects the brand’s increased focus on the fashion and accessories category, including Australian brands, in Sydney Airport’s international terminal and its soon-to-be-opened domestic terminal department stores.
