How Castlery came back from the brink to disrupt the furniture industry

Castlery's new flagship in Sydney. Supplied
Castlery's new flagship in Sydney. Supplied
Castlery co-founder Declan Ee. Supplied
Castlery co-founder Declan Ee. Supplied
Castlery's homewares range. Supplied
Castlery's homewares range. Supplied
The store features a custom scent and soundscape. Supplied
The store features a custom scent and soundscape. Supplied
Bespoke Singapore furniture brand Castlery recently opened its first Australian store in Sydney, which pipped NYC for the honour. We spoke with the Castlery co-founder Declan Ee about how the brand has thrived while other furniture DTC enterprises from the same era failed. We also discuss the big mistake the business made early on and the great strides it has made in that regard since. Inside Retail: Going back to the start of Castlery, can you tell me about the decision to launch the brand?&nbs

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