Why demand for Akubra Hats is at an all time high

Akubra Hats have been around for over 140 years, but suddenly they’re a hot commodity. Demand is at an all time high and there’s now a six-to-eight week backlog at the brand’s manufacturing facility in Kempsey, NSW.  “We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail.  “Is it that people are just staying home and have extra money in their back pocket rather than going overse

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