The business of love: Valentine’s Day set to break sales records and hearts

Lvly and Rose Rush set to break sales records this Valentine’s Day. Supplied: Rose Rush.
Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. With just over half of consumers, 53 per cent, expected to celebrate Valentine’s Day this year, retail is expecting an instant boom. The recipients of all this gift-giving no longer need to be significant others, with brands also championing friendship and self-love to be celebrated on the 14th of February. Forecasts and analysts have been underestimating the p

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