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Nike, Serena and the push for diversity in design

Serena Williams has been a catalyst for diversity on the tennis court for decades, but recently, the 23-time Grand Slam winner has been striving to make a difference in the world of fashion.  In 2019, Williams announced a new initiative with her long-time sponsor Nike to promote diversity in design. The Serena Williams Design Crew (SWDC) offers talented designers from diverse backgrounds the opportunity to produce a capsule collection as part of a six-month apprenticeship program at Nike he