Harvey Nichols has introduced the world’s first blue-chip non-fungible tokens (NFT) retail concept space located inside a luxury department store dubbed ‘HN NFT Vault’ at the retailer’s Pacific Place store in Hong Kong.

NFT collectors can access a selection of NFTs, a majority of which are exclusively available at Harvey Nichols Pacific Place, including CryptoPunks, Bored Ape Yacht Club, CloneX x Takashi Murakami, Azuki and Doodles. With prices ranging from HK$5000 (US$637) to more than HK$1 million (US$127,490), NFTs can be purchased with both cryptocurrency or credit cards.

“Through the new space, Harvey Nichols aims to make NFTs more accessible to a broader audience by featuring a range of NFTs from some of the most successful projects globally available for in-store exploration and purchase,” the retailer said in a statement. 

Customers can also buy NFTs with a cold wallet, where the NFT purchased can be securely stored. The retailer said it is the first luxury fashion retailer in Hong Kong to offer convenient, secure and swift transactions for NFT purchases. 

Customers will also be able to create and purchase apparel based on their NFTs or sell their NFTs through the HN NFT Vault.