How Chinese toy giant Pop Mart thinks local, dominates global

When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic.  For the first few days, that was the case, with 90 per cent of sales attributed to Asian customers. But within a few weeks, the local non-Asian population was accounting for four out of every five sales.  “When we first started the international business in 2018, I

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