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Welcome home: Melbourne womenswear label Steele opens first physical store

After 10 years operating as an e-commerce fashion brand, Melbourne womenswear brand Steele has just revealed its flagship store, located within a 1900s heritage-listed home in the suburb of Hawthorn. Here, we chat with Steele founder Jessica Reid about the story and inspiration behind her brand and why despite the ever-changing retail landscape, it was the perfect time to finally invest in bricks-and-mortar. Tell me the story about how Steele began and why you launched it. I founded Steele in 20

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