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Aussie fashion label Elk rides the conscious consumerism wave

While other businesses may be playing catch-up in the sustainability space, lifestyle retailer Elk had ethical manufacturing at the heart of its brand from the start. Founder Marnie Goding discusses how the business will up the ante in 2022. Australian Retail Outlook: How did Elk fare in 2021 – what were some of the challenges and highlights? Marnie Goding: It was a year we are proud to reflect on, because despite its challenges and the industry taking hits we will never recover from