5 mobile apps changing the way customers shop for fashion

Did you know that 88 per cent of the time we are on our smartphones, we’re using apps? And in Australia, shopping apps are among the top five most used. Between social networking, direct messaging, and entertainment/video platforms, shopping is on our mind a lot of the time. When we crave a fashion fix but need an alternative to social media, fashion publications, e-commerce websites, and streaming platforms, a mobile app might be the fashion distraction you’re after. The diversi

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The diversion doesn’t always need to be about buying clothes. There are multiple ways fashion apps can immerse us in the industry that won’t break the bank. We can even learn a thing or two about making more conscious decisions about the clothes we buy.

Unlike a few years ago, there are now dozens of fashion mobile apps to satisfy our inner stylist, digitise our wardrobes, search sustainable brands, play fashion games or create inspirational outfits based on what we like or already own.

Popular entries such as Depop, Farfetch, and The Iconic are perhaps already on our smartphones. Here are five more fashion mobile apps to check out.

Drest

A styling game with high-quality images, the latest fashion and enough challenges to keep you entertained. Because truthfully, we’ll take any interruption at the moment.

Playing Drest is simple and includes various interactive modes. Climbing the fashion ladder will meet the needs of your competitive streak. If your inner stylist desires a blank canvas, then play to become a Super Stylist by creating looks for photoshoots. Perhaps you add items to the shopping cart without any intention of purchasing because you like to see all those gorgeous pieces in one place? Then the virtual wardrobe option in Drest is a match made in heaven.

There are multiple ways to play and earn in-game rewards, even buy items in real life. It’s an easy way to play with different looks while getting a glimpse of the latest fashion trends around the world.

Good On You

This is one of the fashion industry’s most loved apps for raising awareness about sustainable and ethical fashion. Good On You was created in Australia by Sandra Capponi and Gordon Renouf in 2015. Today, it is the world’s leading source of trusted brand ratings, with its “robust rating system for their impact on people, the planet and animals”.

This app is the destination for discovering sustainable and ethical brands. Within it, you can explore and search fashion brands and learn about their Good On You ratings. Aside from presenting beautiful and sustainable labels, the Good On You app offers loads of informative content to help you make more conscious buying decisions. Really, what else do you need?

Aglet

This is one for sneakerheads. Aglet is a location-based app for collecting, buying and selling digital sneakers. The more you walk, the more you earn and the chances of finding mystery destinations in your area to unlock surprises increases.

A free-to-play mobile shopping game, Aglet connects people who love sneakers with creators and brands, to cop digital sneakers and earn rewards along the way. Players can sell their digital sneakers via the marketplace or hold on to limited-edition pairs as they go up in value.

It’s an economical, fun way to be part of sneaker culture, follow the latest trends and get your steps up at the same time.

DressX

The DressX app is the first digital fashion app that lets you try on exotic items in augmented reality. Love something you see? Then purchase an outfit and have it rendered onto your photo by a 3D artist to share on social media.

Digital fashion is on the rise and apps such as DressX are leading 3D garments into mainstream fashion. This new way of wearing clothing virtually will help reduce textile waste and overconsumption.

Smart Closet

Ever wondered how to visualise your whole wardrobe in one place to mix and match outfits? Smart Closet is the app for you. It’s easy to add clothes and include them in your digital closet. Then assemble looks in a collage using items from your wardrobe or aspirational pieces from your favourite brands.

This app is fantastic for knowing what’s in your wardrobe and the looks you love to wear. When time is limited but you still want to look like you’ve put together a beautifully considered outfit, this app helps keep things organised.

Mobile apps are getting better every day. As technology advances, we’ll start to see even more fashion apps emerge. Particularly ones that offer realistic size and fit recommendations, high-quality 3D rendering and interactive augmented-reality experiences. The convergence of fashion and technology is happening, and we have a front-row seat via our smart devices.