The program for the PayPal Melbourne Fashion Festival 2025 has been, with the event scheduled from February 22 to March 8.

The National Designer Award x David Jones will be showcased on the Premium Runway for the first time, followed by the National Graduate Showcase x Emporium Melbourne.

Among features of the programme are the Opening Night Runway; Resort Glam Runway; Back in Blak Runway; F*** the Invisible Runway; New Again Runway; Block Party Runway; Australian Fashion Business Lunch; and Fashion Talks in partnership with Museums Victoria.

Another highlight is the return of the Fashion Forecourt, a fashion-centric social and hospitality destination located outside the Royal Exhibition Building on Museum Plaza.

Now in its 29th year, the festival is run by a not-for-profit organisation with a consumer model and is open for everyone to attend.

The festival organisers say the event will provide Australian designers a free opportunity to increase visibility and sell directly to consumers in a see now, buy now format.

Paypal is in its fourth consecutive year as the festival’s naming rights partner as part of a new three-year commitment until 2027.