Bali-via-Melbourne womenswear label, Mister Zimi, has opened its latest boutique at Chapel Street, South Yarra.
The retailer has just taken on a lease for four years and fourth months for a 121sqm space at 555A Chapel Street for $145,000 plus GST and outgoings, negotiated by Fitzroys sales and leasing executive, Jordan Ceppi.
Ceppi said the strong rental and long-term lease was achieved in the prime section of the iconic retail strip and demonstrated the confidence businesses have in Chapel Street, South Yarra’s, future prospects.
“The local residential population has continued to boom and is underpinning the future upside of the strip, led by the nearby Forrest Hill project that is home to nearly 4,000 residents and has seen around $2 billion worth of construction take place, as well as upcoming developments including the 50-storey Capitol Grand development on the corner of Toorak Road, and the 661 Chapel Street development,” he said.
“Tenants are starting to take note and we’ve seen a swell in enquiries from quality fashion, beauty and food and beverage tenants looking to take advantage of the area’s prospects. “A label of the calibre of Mister Zimi selecting Chapel Street for its next site is the latest show of faith that the precinct is on its way up.”
The new shop will be the label’s fourth outlet, following Melbourne sites in nearby suburbs Armadale and Albert Park, as well as Byron Bay.
The business has grown from a leather jacket, designed by Zoe Paul and handmade by a local tailor on a trip to Bali with her husband Jimi in 2007. The Pauls established the label in 2008 and relocated to Bali in 2010 to focus on the business.
Designs are a fusion of Australian and Balinese influences and feature patterned and exotic prints, and offer inter-seasonal dresses, swimwear, footwear and accessories.
The label has a significant following on social media, with over 123,000 Instagram followers and 42,500 Facebook page likes.
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