UK sports chain confirms next Aussie opening

JD SPORTSJD Sports will open its fourth Australian store at Westfield Miranda this Thursday, following on from the largest opening day of trade globally at Westfield Parramatta for the ‘King of Trainers’

The 591sqm space will be the largest store in the retailer’s Aussie network, with Sydney being the first city to feature two JD Sports locations.

The store will have over 50 store exclusives including sold out and limited edition styles across Adidas, Nike, Reebok and Puma. JD will also carry cult styles including the Nike Sportswear Air Max 97, Air Max 95 and Adidas Originals NMD for men and women.

“The success of our first three Australian stores has highlighted the consumer demand for JD Sports exclusive product,” said Hilton Seskin, head of JD Australia.

“JD Sports is a digitally focused retail environment that has a wide range of footwear and apparel for men, women and children. We have been able to achieve great results by presenting the customer with the best product and by leveraging the retail theatre that JD Sports is known for globally.”

The Lancashire-based company has more than 1,200 stores under a portfolio of sports fashion and outdoor brands throughout the United Kingdom and Europe.

Competition within the sporting sector is heating up in Australia.

Foot Locker recently launched its first Aussie e-commerce platform, opening a website that includes the shoe retailer’s full range of sneakers and apparel, with the shoe retailer anticipating the online store will further fuel the rise of sneaker culture in Australia.

In late July, Super Retail Group decided to discontinue Amart Sports and convert its 65 stores into Rebel Sport as part of a consolidation strategy designed to defend against the entry of Amazon, Decathlon and JD Sports.

Last week saw Retail Prodigy Group open the doors to a three-level Nike flagship store at George Street in the Sydney CBD on Thursday morning, representing the first high street store for the brand in the city.

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