Top marketing crowned

 

Fashion InkThe Shopping Centre Council of Australia (SCCA) has named Westpoint’s Fashion Ink the best shopping centre marketing campaign at its 2014 Marketing Awards, held last night at Sydney’s Ivy Ballroom.

Westpoint, managed by QIC and located in Blacktown in western Sydney, beat out tough competition, with runner up of the Sabina Rust Memorial Prize for Campaign of the Year going to Melbourne Central’s Rooftop Tennis Court Sales.

The Fashion Ink campaign launched in March 2014 and saw ambassadors such as Reece Mastin, Stan Walker, and Ruby Rose, as well as models with body art and fast fashion promoted in the centre’s winter fashion magazine, launched in conjunction with a concert series.

As a result of the campaign, the centre saw a 4.4 per cent increase in apparel sales.

The Shopping Centre Marketing Awards recognise five major marketing categories for shopping centre, broken down by centre size.

The full list of winners includes:

Big guns – branding/repositioning
WINNER: Guardian of Style – Canberra Centre – QIC Global Real Estate – Bianca Jones
RUNNER UP: The Collection Bar – Broadway Shopping Centre – Mirvac – Adeline Chin & Teresa Giuffrida

Little/mini guns – branding/repositioning
WINNER: Rebranding Campaign 2014 – Chifley – Ipoh – Andrew Trounson
RUNNER UP: We Are The Makers – Strand Arcade – Ipoh – Alex Foutris

Multi-centre branding/repositioning
WINNER: Premium AW Fashion – Scentre Group – Emma Reynolds
RUNNER UP: Embracing the Evolving Retail Landscape – AMP Capital Shopping Centres – Jessica Senior & Belinda Daly

Big guns community
WINNER: Donate & Shop – The Glen Shopping Centre – Federation Centres – Lorenza D’Amico
RUNNER UP: The Junkyard Orchestra School Challenge – Erina Fair – Lend Lease – Gazwa Rignall

Little/mini guns community
WINNER:  Bundaberg Zombie Walk – Hinkler Central – Mirvac – Aaron Ng
RUNNER UP: Christmas Campaign 2013 – Sydney Airport Retail – Sydney Airport – Tracey Whittaker

Multi-centre community
WINNER: Wild! Rhinos, Federation Centres, Cheryl Kemp
RUNNER UP: Sensitive Santa Program – The GPT Group – Claire Scapinello

Big guns development/redevelopment
WINNER: We’re All Looking For Something New – Indooroopilly Shopping Centre – Eureka Funds Management – Nicole Lennox
RUNNER UP: We Are – Craigieburn Central – Lend Lease – Ali Marshall

Little/mini guns development/redevelopment
WINNER: The Mezz Massive Market – The Mezz – Hawaiian – Suzanne Keane
RUNNER UP: 140Art – 140 – JLL- Kristi Dempster

Big gun sales promotion
WINNER: Fashion Ink – Westpoint – QIC Global Real Estate – Michelle Clark
RUNNER UP: Rooftop Tennis Club Court Sales – Melbourne Central – The GPT Group – Angela Gore

Little/mini guns sales promotion
WINNER: QV Glasshouse, QV Melbourne, Dexus Property Group, Sarah Hynes & Tarran Grummisch
RUNNER UP: Curated Style Since 1981 – Strand Arcade – Ipoh – Alex Foutris

Multi-centre sales promotion
WINNER: Icons of Style 2013 – CFS Retail Property Trust Group – Lauren McCudden
RUNNER UP: Frequent Buyer – AMP Capital Shopping Centres – Jessica Senior & Desiree Clark

Big guns digital initiative
WINNER: Riverwalk Rewards, Sunshine Plaza, Lend Lease, Sarah Hodgkins
RUNNER UP: Magical World of Christmas – Chadstone The Fashion Capital – CFS Retail Property Trust Group – Kelly Price

Little/mini guns digital initiative
WINNER: All I Want for Christmas – Forrest Chase – JLL – Helena Wallis
RUNNER UP: QP Delish – QueensPlaza – CFS Retail Property Trust Group – Emma Chettleburgh

Multi-centre digital initiative
WINNER: Freebies Rewards – Federation Centres – Lisa Charter
RUNNER UP: Westfield.com.au Relaunch – Scentre Group – John Batistich

Sabina Rust Memorial Prize for Campaign of the Year
WINNER: Fashion Ink – Westpoint – QIC Global Real Estate – Michelle Clark
RUNNER UP: Rooftop Tennis Club Court Sales – Melbourne Central – The GPT Group – Angela Gore

melbourne-central-tennis-rooftop
Melbourne Central Rooftop Tennis Court Sales
CollectionBar
Broadway Collection Bar

 

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