campaign Archives - Inside Retail

Godfreys begins turnaround campaign

Ailing vacuum retailer Godfreys announces an aggressive campaign advertising major discounts as a part of its ‘turnaround campaign’.

Melbourne centre launches fashion hunt campaign

David Jones, Topshop, Superglue, Kookai and Seed to take part in customer engagement initiative.

The CMO’s guide to digital benchmarking

A breakdown of the different facets to consider from an online marketing perspective.

Forty Winks launches new campaign

Forty Winks launches new brand campaign, ‘Wake up Wonderful’.

World’s best festive commercials

Jon Bird presents the best of this year’s Christmas advertising campaigns.

Shop Small campaign kicks off

Small business initiative aims to make November the biggest shopping month.

Top marketing crowned

Winners of 2014 Shopping Centre Council of Australia Marketing Awards named.

Australian Made calls for support

Australian Made launches new campaign asking retailers to get behind Aussie logo.

The science of promotions

Karen Spear on finding the right formula for promotional campaigns.

Harrods trials gaming

Harrods creates digital game for customers as part of new promotion.