Nala’s founder on ‘always looking for more ways to represent all bodies’

Nala'a Dynamo campaign featuring Carol Green and Lesley Hunter
Nala’a Dynamo campaign featuring Carol Green and Lesley Hunter. Supplied.
Since launching in 2022, Nala has been righting the wrongs of the stale lingerie sector – offering consumers a new way to see themselves by being a brand that represents all women. The Australian intimates brand has earned a reputation not only for its undergarments but for its innovative and inclusive campaigns resulting in earned media coverage and a loyal customer base. “The lingerie industry did it so wrong for so long,” Nala’s co-founder, Chloe De Winter, told Inside Retail. “When

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