The Jean Paul Gaultier for Target range represents the latest partnership announced by Target as part of its designers for Target program. The program has seen collaborations with Missoni, Stella McCartney, Dion Lee and Dannii Minogue.
“As a retailer, we’ve made a promise to deliver consumers higher quality fashion at lower prices,” said MD of Target Australia, Stuart Machin. “The collaboration with Jean Paul Gaultier is another example of our determination to help make quality fashion affordable for every day Australians and we’re proud to have him join our designers for Target program with this range.”
Jean Paul Gaultier said the collection resonates with the Australian lifestyle and approach to fashion.
“Every time I’ve been to Australia I’ve been impressed by the laid-back, unstuffy confidence that Australians display with their fashion – it resonates with my design philosophy and has such synergy with my own approach to fashion and style,” said Gaultier.
Partnering with Target to bring the collection Australia was a logical fit for Gaultier. “I have looked for inspiration in many ways but one of the constants is the street and what people are wearing. I believe in fashion that you can wear every-day not just on a catwalk – which is really what Target stands for at its core – which made it the right retail partner for me to choose to bring this range to market in Australia.”
The collection comprises over 100 products including clothing, shoes, lingerie, homewares and baby and nursery items. Prices start from $10 and will be available online and at selected Target stores early next year.
Want more Inside Retail? Subscribe to Inside Retail Weekly now and get our premium print publication delivered to your door every week.