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Target to take over runway at Melbourne fashion festival

TargetJean Paul Gaultier will lead Target Australia’s runway show at the Virgin Australia Melbourne Fashion Festival, as the department store confirms the launch date of its latest designer collaboration.

The Jean Paul Gaultier for Target collection will officially launch in selected stores and online on March 10 with the public getting a first glimpse of the exclusive collection at the runway show the evening before. The designer will be present at Target’s Bourke Street Melbourne store as 100 pieces of clothing and homewares arrive.

“Each and every time I visit Australia, I fall in love with the local culture and attitude towards fashion, and continually find inspiration in my surroundings,” said Jean Paul Gaultier. “The laid-back street-style and design ethos of Australians is refreshing – I love that there are fewer rules, and Melbournians in particular embrace diversity.”

The Jean Paul Gaultier for Target collection is the latest partnership to be announced in the retailer’s ‘Designers for Target’ program, which has seen Target partner with local and international designers including Dion Lee, Dannii Minogue, Missoni and Stella McCartney.

“The ‘Designers for Target’ program has drawn huge crowds in the past and a strong following from Australian shoppers and we’re confident that consumers will fall in love with the ‘Jean Paul Gaultier for Target’ range when they see it at VAMFF and when it lands instore,” said Target Australia MD, Stuart Machin.

Graeme Lewsey, CEO, VAMFF, says the festival is privileged to host the showcase of ‘Jean Paul Gaultier for Target’ during its milestone year in 2016.

“For the festival’s 20th incarnation, we are honoured to host the world exclusive launch of the ‘Jean Paul Gaultier for Target’ collection. Jean Paul Gaultier is a grand couturier and fashion legend, and the celebration of his remarkable collaboration with our valued partner Target Australia will certainly be a highlight of the 2016 program,” he said.

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