Swarovski said the new Perth location, is positioned to take advantage of a more contemporary demographic.
The new store features the luxury retailer’s ‘crystal forest’ format, following on from its recent opening of a new boutique in the Sydney CBD, which is the first Aussie store to feature the brand’s crystal drop chandelier.
Located at the entrance to the MidCity centre, the store is also Swarovski Australia’s first store located on Pitt St Mall, which is Australia’s highest traffic retail location, housing other international retailers such as the Microsoft concept store, Zara and Sephora.
Robert Buchbauer, member of the Swarovski Family and of the company’s executive board, said their store design is an illustration of the company’s contemporary vision and taste for design.
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