SPONSORED: Freshmax strategy bearing fruit

Assorted Fruits Vegetables, foodAs a fresh produce supplier, Freshmax supplies a range of fruit to the biggest supermarkets in Australia and around the world.

Like the broader FMCG sector, factors like supply chain and consumer trends impact the success of fresh produce suppliers. But unlike most brands in the FMCG space, Freshmax also faces unique challenges of seasonality and long lead times in bringing its products to market.

In this podcast, Freshmax’s national business manager, Andrew Maughan, and marketing manager, Andrew Crouch, talk about the brand’s growth from a New Zealand-based business to a global supplier and its strength in IP commercialisation.

They also touch on how the booming meal kit industry has created new opportunities for Freshmax and what lies ahead for the brand.

Listen to the podcast below:

 

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