Shopping on the sly
More than half of all purchases being made with the online retailer this Christmas period are being transacted between 9am and 5pm from Monday to Friday.
Its peak shopping hour is 4pm, as office workers begin to mentally clock off for the day, as well as around lunchtime.
Evening shopping is still an entrenched ritual with Australians, with online transactions stable between 6pm and 10pm at night.
Most busy Christmas shoppers switch off by 11pm.
In other Christmas news, Stockland shopping centres have launched a website targeting busy mums.
Stockland Complete Christmas allows shoppers to browse gift, craft, and recipe ideas, and create shopping lists based on their local centre’s retail offer.
Ben Allen, GM of marketing at Stockland, says the website “aims to help busy mums research and plan their Christmas essentials lists online”.
“[They can] then complete their shopping in fewer trips at a convenient one-stop destination, so they can spend more time with family and friends.”
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