ng Chatswood Chase customers, sending out weekly offers from participating retailers. Customers were reminded of weekly offers via EDM, and asked to check in with retailers when offers were redeemed. Retailers would then scan QR codes using iPads to close the data loop. As a result, traffic was boosted for participating retailers, and customers showed they were willing to engage with the mobile offers. While phase one was restricted to iPhone users, phase two of the campaign, which launches on September 3, will extend to all android devices. The next phase will include more targeted offers from individual beacons tied to specific retailers in different areas of the mall at certain times of the day. “We want to use data to drive customers and retailers while connecting with customers in a way they want and that provides competitive advantage,” Giammarco said. “We were the first to market in Australia in a commercial sense, and it was all about the use of beacons to deliver real time retail insights. “I realised there was an opportunity to increase data acquisition both with new and current customers to improve customer insights and understand the customer journey to purchase. “It also encourages traffic flow to underperforming areas of the mall. “With minimal investment, Chatswood Chase was able to gain valuable insights into the customer journey around the mall, as well as data on whether customers were new or returning users,” said Giammarco. Andrew Lowe, MD of Pointpal Australia, which has partnered with Chastwood Chase on the project, said using Passbook meant the project could meet its project rollout timeframe of 20 days. Activations are growing on a weekly basis, with the most popular offer so far being a free piece of cake with any coffee purchase, which recorded a redemption rate of 32 per cent. In a post trial customer survey, 91 per cent of users found the mobile trial to be a positive experience, and 77 per cent found activation easy.