Western Australia-based clothing chain, Morrison, says it’s ready to reap the rewards following a “drastic” brand restructure. “We consolidated and now it’s time to reap the rewards of that consolidation,” Richard Poulson, co-founder of the label, told Inside Retail PREMIUM. Morrison was established in Fremantle, WA, by Poulson and his wife Kylie Radford in 2001. Named after the couple’s dog, Morrison has seven retail stores, and more than 100 wholesale accounts, including departme
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