Pureplay fashion superpower, Asos, has posted takings of £80 million ($120 million) for last December, with it posting growth of 41 per cent off the back of international expansion.

It dispatched over 2 million orders over the busy Christmas period, however, took less of those sales for itself with retail gross margin down 29 points on the prior festive season.

The online store, which first launched in the UK in 2000, now makes more off international customers than it does its home market, with takings of £42 million ($63 million) for December 2012.

Sales to European markets like Spain, Italy, and Germany rose by 65 per cent year on year, with international sales rising by 47 per cent overall.

The site, which sells its own popular housebrand alongside both low and high end designers, is still posting subdued sales in the US, with total sales over Christmas rising 53 per cent to £6 million ($9 million).

Asos launched an Australian specific site in late 2011: a year that was particularly huge for the site at 160 per cent growth year on year.

There has been ongoing speculation as to when the site will launch a standalone site in the lucrative Chinese market, which it first talked of entering back in 2011.

Today it offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with about 1,500 new product lines introduced each week.

Aimed at “fashion-forward twenty-somethings globally”, it attracts 23 million unique visitors a month and had 5.6 million individual customers last year.

“We remain positive in our outlook for 2012/13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally,” says Nick Robertson, CEO of Asos.