‘This place enables curiosity’: Inside Levi’s Eureka Innovation Lab

Levi's innovation lab opened in 2013. Supplied
Levi's innovation lab opened in 2013. Supplied
The lab ranges from researching and developing new products to testing new manufacturing techniques. Supplied
The lab ranges from researching and developing new products to testing new manufacturing techniques. Supplied
Levi Strauss & Co’s Eureka Innovation Lab is located on a quiet, dead-end street near Coit Tower in San Francisco. Unassuming from the outside, the brick warehouse is a hive of activity within.  Sewing machines whir, washing machines thump and lasers beep as they precisely cut holes into raw denim. Hundreds of jeans in every shade of blue hang on the walls and mysterious trunks covered in stickers from around the world are stacked wherever there’s room, while jazz music plays in the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now