An emerging Australian brand is not only set on redefining beauty standards but is also leading the charge in sustainability and cost efficiency within the beauty industry.

Effect Beauty Co. was founded by Taneia Hill (pictured), an entrepreneur with a passion for beauty and a commitment to environmental responsibility, with the aim of providing women with a sustainable and affordable solution for enhancing their natural beauty. Taneia is experienced in the industry, through her work as a make-up artist and owning her own beauty salon.

Since its launch in August 2023, the female-owned business has managed to address a gap in the market for high-quality, reusable lashes that not only enhances one’s beauty but also contribute to a sustainable and eco-friendly beauty routine, offering an environmentally-friendly alternative to single-use beauty products.

The lashes are crafted from high-quality materials that ensure durability and longevity that not only reduce the environmental impact associated with disposable beauty products but also offer a cost-effective solution for consumers who want to look glamorous without breaking the bank.

The reusable nature of the lashes means that customers can enjoy their benefits without the need to have to frequently pay replacements. This not only translates into significant cost savings for the consumer but also contributes to reducing overall waste in the beauty industry.

The products are designed to resonate with women from all walks of life by offering a range of styles that cater to different preferences.

This story was originally published on Inside Small Business