Why price points matter

  The definition of price points varies, but it is generally accepted that suggested retail price points are determined in such a way as to compete with prices of the same product or other products. This is inextricably linked with competitive pricing and ultimately with profitability. There is no right or wrong answer as to how to price items and methodologies, and price points vary from retailer to retailer. For example an exclusive retailer would not use cents in their pricing. In fact,

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