Pie Face will stock product to 80 On The Run outlets across South Australia.
“Pie Face is very pleased to have an agreement with leading convenience operator, On The Run, that introduces our products to South Australian consumers,” Andrew Lyme, commercial manager at Pie Face, said.
“The company has been focused on the supply chain side of business in an effort to increase production efficiencies and allow the business to become a lower cost, premium bakery supplier to our national retail network. These types of value add licensing and supply deals should enable the company to reach these goals sooner.”
The Peregrine Corporation-owned convenience chain will carry a core range of nine products including meat pies, sausage rolls, and some new products developed specifically for On The Run customers.
The deal is expected to result in initial unit volumes exceeding one million units per annum but may be expanded into additional lines. The arrangement does not preclude Pie Face from franchising or operating its core retail stores in Adelaide.
Pie Face had recently commissioned a new 3000sqm HCAPP accredited Central Kitchen Facility (CKF) in Rosehill Sydney to handle production.
Lyme says the company is hopeful similar deals with roll out throughout the year.
Pie Face launched in Sydney in 2003 and now has 87 stores across Australia, the United States, and New Zealand, with plans for entry into the Middle East and additional international markets within the next two years.
Last year, the chain opened its first drive through outlet on the Gold Coast.