Oroton: A tale of struggle

Struggling with mounting losses from the Gap stores it operated under license from the American retailer, Oroton punted on a recovery in consumer confidence and a lift in sales headed towards Christmas 2017. The consumer spending rescue did not eventuate and the exit costs related to a decision to cut the losses on the six Gap stores added to choking debt levels that had climbed to $40 million by November 2017. Without funding support from key shareholder, Will Vicars, Oroton would have been for

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