Domino’s Pizza says it has become the first pizza company in the world to offer Facebook ordering, featuring a live Pizza Tracker.

The dedicated app on its Australian and New Zealand Facebook pages was launched Tuesday.

With more than 10 million active Facebook users in Australia and the number of daily interactions high, Domino’s has designed and built an ordering capability into its Facebook pages to ensure customers can order pizza without leaving the site.

Domino’s online marketing director, Michael Gillespie, said the launch of Facebook ordering was an exciting step forward for the brand’s presence on the social networking site.

“More than 567,000 Australians have connected with us through Facebook and our new ordering app brings them a more engaging and social ordering experience,” Gillespie said.

“Our Facebook ordering gives pizza lovers the chance to order from their local store quickly, ‘like’ their favourite pizzas and share both experiences with their friends on Facebook easily all without leaving the social media environment.”

Gillespie said the development included building two ordering approaches one with the open graph application enabling automatic sharing of a customer’s ordering experience with their friends, and the other giving the customer control of what they want to like and share during their ordering process.

“We wanted to create two approaches to the new Facebook ordering to give our fans the choice of what level of interaction they wanted to share with their friends,” said Gillespie.

“Placing an order is quick and easy in both apps and our unique Pizza Tracker is still available to track the pizza making process at the end of ordering.”

A focused social media strategy has seen Domino’s become the seventh biggest Australian brand and the number one QSR on Facebook*.

Domino’s and its franchisees have 557 stores across Australia and New Zealand, employing more than 16,000 part-time and full-time staff and making more than 50 million pizzas each year.