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On demand: retail’s ‘uberised’ future?

The sophistication of the Australian consumer relative to the maturity of the local logistics market has been an ongoing challenge and source of disruption in retail for many years. Aussie shoppers demand a level of immediacy and convenience that cares little for the geographical realities logistics providers and retailers face. Within that context, the so-called ‘uberisation of the supply chain’ has come to the fore, driven by the expansion of Deliveroo, Foodora and UberEats into Australia