US-based online computer hardware and software electronics retailer, Newegg, has launched an Australian eBay store, eBay.com.au, as part of its plan to expand its online presence in Australia.

The new expansion coincides with the online electronics retailer’s second anniversary on its Australian launch in the second quarter of 2014. The online retailer has recorded a 300 per cent growth in Australian revenue since November 2015.

“The strategy to expand Newegg’s international presence hinges on successfully reaching customers in key markets such as Australia,” said Danny Lee, Newegg CEO.

“In two short years our Australian operation has grown significantly, and we are committed to continuing growth in the months and years ahead,” Lee said.

The e-tailer stated that while Australian customers have been able to shop for Newegg products since April 2014, product availability was limited, and international shipping increased the overall cost of delivering products to customers.

The company has since improved its product availability and has steadily increased its product range since its launch, and in November 2015 Newegg began local order fulfilment from within Australia. The company now ships approximately 7000 SKUs from within Australia, with an additional 41,000 products available to Australian customers via Newegg’s North American channel.

As part of its anniversary offer, Newegg is discounting its Newegg Premier customer benefit program to A$59 (regularly A$79 – discount applied upon sign-up completion). Newegg also maintains eBay stores in the United States and the United Kingdom.

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