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More in store for Mecca

Cosmetics chain in expansion mode focusing on larger format stores and more niche catgories. Mecca Cosmetica is in expansion mode, opening 14 stores in 2014, including a new look flagship, and 10 new stores on the way this year across all three store concepts – Mecca Cosmetica, Mecca Maxima, and Kit Cosmetics. Mecca has a total of 58 stores in Australia and four in New Zealand, and operates three store formats, which include 36 Mecca Cosmetica stores, 18 Mecca Maxima stores, and eight Kit

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