Mambo sold

Australian surfwear brand, Mambo, has been sold to US-based private investment firm, Saban Brands, for an undisclosed sum.

mambo

Mambo will join Saban Brands’ newly formed Saban Brands Lifestyle Group (SBLG) which includes apparel labels Paul Frank and Macbeth.

Dan Castle, MD of strategic business development at Saban Brands, said Mambo will play a significant role in Saban Brands’ international growth strategy both in Australia and around the world.

“SBLG’s goal is to bring in exceptional fashion and lifestyle properties in key markets and expand their global footprint,” Castle said.

As a result of adding Mambo to the SBLG portfolio, Saban Brands will also expand Mambo’s office in Sydney. It is understood Mambo MD, Angus Kingsmill, will continue at the company.

“We will maximise and integrate with them as we aggressively grow the brand around the world using Saban’s international footprint,” Castle said.

Kingsmill said the acquisition was a major coup for the brand, with Saban Brands a major player in the entertainment, art, music, and brand marketing space.

“The partnering of Mambo with Saban Brands will provide a platform for talented Australian and international artists to showcase amazing wearable art to a global audience on a scale much greater than ever before,” Kingsmill said.

Mambo was founded by Dare Jennings in Sydney in 1984 and opened its first store in Paddington in 1995, followed by a store in the UK.  In 2001, Jennings sold the company to Australian clothing group, Gazal Corporation. In 2008, the brand was acquired by The Nervous Investor Group for around $10 million and under the guidance of Kingsmill.

Mambo is sold throughout Australia, New Zealand, Southeast Asia, Europe, and North America.

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