American retailer J.Crew is to sell its women’s and men’s collections in Asia through Lane Crawford’s retail and online stores.
Beginning in October 2012, a curated selection of the J.Crew Autumn/Winter 2012 women’s ready-to-wear and shoes, men’s apparel and accessory collections will be available at select Lane Crawford stores, allowing customers throughout Hong Kong and China to shop J.Crew in a retail environment outside North America for the first time.
This project is the first collaboration for J.Crew with Lane Crawford. The partnership will debut at the Lane Crawford IFC mall in Hong Kong and the Seasons Place store in Beijing, as well as on lanecrawford.com.
J.Crew’s chairman and CEO Millard Drexler commented: “We always want to work with the ‘best of the best,’ and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia.”
J.Crew also plans to open specialty stores in selected markets in Europe and Asia over the next several years. J.Crew operates 277 retail stores since founded in 1983.
Lane Crawford is part of The Lane Crawford Joyce Group which operates more than 550 points of sales across Greater China and South East Asia.