E-commerce website, InStitchu, is offering to custom design some clothes for the suit-less independent political frontrunner, Ricky Muir.

The retail stunt comes as Muir, a would-be senator from a rural Victoria seat, confessed to reporters that he doesn’t yet own a suit for parliament sittings.

InStitchu is now offering to make Muir his first ever suit via the website’s online customisation tool, which lets shoppers create their ideal threads from scratch.

InStitchu co-founder, James Wakefield, says people like Muir, a self-dubbed representative of the “everyday Australian”, is one of the reasons InStitchu was first created.

“We were sick of seeing fellow “everyday Australians” wearing ill-fitting, off-the-rack suits,” says Wakefield.

“Ricky is like most of us. He doesn’t work in finance, he doesn’t sit in an office cubicle. He doesn’t hang out in swanky downtown bars.”

Muir is likely to be appointed to Victoria’s sixth senate spot as a member of the little-known Australia Motoring Enthusiast Party (AMEP).

He campaigns on road safety and increasing rights for four-wheel vehicle drivers.