The Iconic has turned to public transport in a bid to reach new customers.

The fashion e-tailer is using APN Outdoor’s new Transit Technology to target bus commuters with a mobile campaign.

By either tapping an NFC coded point or scanning a QR cod on a smartphone, commuters are given access to a link to download The Iconic’s app along with a $10 voucher to use for their next purchase.

Adam Jacobs, The Iconic MD, said up to 50 per cent of visits to The Iconic are from a mobile device.

“We wanted to find a scalable campaign that drove interaction with Australians on their phones. With the added benefit of being able to supply consumers with a digital voucher, we look forward to analysing the campaign success as data comes in,” said Jacobs.

Transit Technology campaigns provide users with fortnightly analysis on location, frequency, device interaction, and time of day usage. A trial campaign with a technology company that ran across 150 APN Outdoor buses with 2000 NFC (TapIt)/QR code points and 800 standard interior advertising panels  saw 5500 interactions over four weeks, five times the average Outdoor TapIt campaign, and 31 per cent more interactions via a NFC phone.

Seventy seven per cent of bus commuters own a smartphone and the average bus trip is 37 minutes.