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How to make activations more than just a photo op

Good design is everywhere – from websites and graffiti walls to architecture and sculptures – but did you know good design can also be found in shopping centres? Shopping centres hold events, launch products, sponsor activities and are ideal locations for brand activations. And this is where good design comes in. Most activations include several elements of good design, such as visual and audio prompts, media walls, sensory experiences and art installations, to attract and engage the