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How Supré has survived 35 years in fast fashion

Founded in 1984 by Hans and Helen van der Meulen, and acquired in 2013 by Cotton On Group, fashion retailer Supré has undergone many changes during its life. “I was five when the brand was founded, and in those early years, I recall market stalls selling fleecy jumpers, with loads of different prints, tights and muumuu dresses,” recalled Catherine van der Meulen, daughter of the brand’s founders and former international brand manager.  “1997 was another pivotal time, as we were in