How rentals will disrupt retail as we know it

Zimmermann, Jackson Square
We’re all cognisant of the burgeoning – and disruptive – influence of the sharing economy across a number of industries. Think AirBnB’s domination of the hotel and accommodation market, ZipCar replacing car ownership for many millennials, and bike-sharing programs in major cities from Melbourne to New York. The retail sector has been slower to jump on the sharing wagon, but in the fashion industry the movement is thankfully and rapidly gaining momentum. A Business of Fashion report has a

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