Burnside Village has become the first shopping centre in South Australia and the first major shopping centre in Australia, to showcase the inside of the centre using Indoor Google Street View.
Burnside Village’s Virtual Tour uses 960 HDR (High Dynamic Range) images linked together into 80 panoramic photos to cover the entire interior of the centre.
The photo shoot took six hours to complete and was undertaken by Carlos and Viviana Zuluaga – two of Google’s approved photographers.
Burnside Village centre manager, Ric Walker, said he was delighted to be able to showcase Burnside Village to shoppers and prospective tenants using Google Street View technology and Google Business Photos.
“Vacant space at Burnside Village is rare and hotly contested but when vacancies occur it will now be easier for prospective tenants to get a feel for the Village, particularly where leasing decisions are being made interstate or internationally,” said Walker.
“The technology will also allow shoppers to virtually walk through the entire shopping centre.”
The use of Indoor Street View forms part of the Village’s Digital Strategy, which also includes social media, digital newsletters, video and a new interactive website to launch next month.
The Indoor Street View tour of the Village is displayed in Google Maps, Google Search and Google Places. Burnside Village also plans to integrate Indoor Street View into its social media channels and website.
A link to Burnside Village in Google Maps can be found here http://goo.gl/maps/p5XT8
