Going mobile

Photo of man using cell phone
Australia is the second highest smartphone users in the world. Photo: Bigstock
Australia is the second highest smartphone users in the world. Photo: Bigstock You may be thinking that a mobile presence is nice to have, but not a priority. Right? Wrong. Your customers are already mobile. Australia has the second highest smart phone usage in the world (after Singapore), and look what we’re doing with our phones: • 59 per cent of mobile users use their phone to help with shopping.• 48 per cent use it to get promotions or coupons.• 49 per cent use it to compare prices.

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