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Fast food market heats up

The fast food category is heating up as brands vie for a larger slice of the local market and even venture overseas for growth. With market growth in the current financial year expected to be around three per cent and average growth of just over four per cent in the past four years, the fast food category is expected to top $19.3 billion by mid-2017. In a fiercely competitive category, the American burger and “will there be coffee and cake with that” market leader, McDonald’s, is set to to