eBay Australia is aiming to capitalise on the growing market of time poor parents with the launch of a new dedicated section for baby essentials, Bubs’ Corner.
The launch comes following research from eBay that found more than 70 per cent of new parents who wake up during the night often use that time to get their online shopping done.
eBay’s research also found that nearly 90 per cent of Australian parents who shop online while the rest of the country sleeps say that nappies, wipes, and formula are at the top of the shopping list.
“New parents have told us that every waking moment needs to be instantly shoppable,” Jo Hicks, head of strategy and customer programs, eBay Australia, said.
The offering includes baby essentials such as nappies, formula, and clothing, as well as toys, prams, car seats, and skincare.
“What we have aimed to do with Bubs’ Corner is to create an experience that gives time back to new parents. We’ve handpicked products by trusted retailers including Huggies, Curash, and Johnson’s that can all be bought quickly, on any device or screen convenient to you, and then delivered to your door.
“It’s been fascinating to delve into the shopping habits of our Australian parents and it has given us the opportunity to address some of their biggest pain points when it comes to shopping for their babies. With Bubs’ Corner there is no need to ever run out of essentials or to even leave your home for these kinds of purchases.”