Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

eBay eyes new market

 

ebaybubscornereBay Australia is aiming to capitalise on the growing market of time poor parents with the launch of a new dedicated section for baby essentials, Bubs’ Corner.

The launch comes following research from eBay that found more than 70 per cent of new parents who wake up during the night often use that time to get their online shopping done.

eBay’s research also found that nearly 90 per cent of Australian parents who shop online while the rest of the country sleeps say that nappies, wipes, and formula are at the top of the shopping list.

“New parents have told us that every waking moment needs to be instantly shoppable,” Jo Hicks, head of strategy and customer programs, eBay Australia, said.

The offering includes baby essentials such as nappies, formula, and clothing, as well as toys, prams, car seats, and skincare.

“What we have aimed to do with Bubs’ Corner is to create an experience that gives time back to new parents. We’ve handpicked products by trusted retailers including Huggies, Curash, and Johnson’s that can all be bought quickly, on any device or screen convenient to you, and then delivered to your door.

“It’s been fascinating to delve into the shopping habits of our Australian parents and it has given us the opportunity to address some of their biggest pain points when it comes to shopping for their babies. With Bubs’ Corner there is no need to ever run out of essentials or to even leave your home for these kinds of purchases.”

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines