E-tailer launches subscription commerce

redballoon marketplaceOnline experience retailer, RedBalloon.com.au, has rolled out a retail subscription model within their established gift box range.

RedBalloon MarketPlace is part of the brand’s product diversification strategy that aims taps into the recurring revenue subscription commerce model.

The 12 year old business is aiming more than 20 per cent growth this financial year, and CEO, Kristie Buchanan, says there is an appetite for subscription commerce in Australia.

“Key to our ongoing growth and success is never standing still or resting on our laurels,” Buchanan said.

“Subscription commerce has risen as a major retail trend, gaining particular strength and traction across the US and UK markets, but Australia remains fragmented and dominated by many small players.

“We saw this as a great opportunity to become a leader in the local market. This new offering is all about creating and fostering an ongoing relationship with our customers.”

RedBalloon MarketPlace offers new and gourmet brands and products not readily available elsewhere, across gourmet food and wine and lifestyle (health, beauty, apparel, and accessories).

There are 60 products in the range  from brands including Maggie Beer, Simon Johnson, Ghermez Cupcakes, Max Brenner, Hank’s Jams, Emma & Toms, Bitton, Pukara, Toby’s Estate, Republica Coffee, Spotted Cow Cookies, Carman’s Muesli and Valrhona Chocolate, and Shortys Liquor.



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