Digital direction for Salmat

Salmat has appointed Nick Spooner to head up Salmat’s newly formed digital business, Salmat Digital. 

The new business bolsters Salmat’s existing communications spectrum and brings together the company’s digital capabilities, including digital businesses recently acquired.

Salmat Digital will cater for digital customer communication, including online, interactive and mobile services.

“I am very pleased to announce the appointment of Nick Spooner as CEO of Salmat Digital,” said Salmat CEO Grant Harrod.

“Nick is recognised as one of Australia’s leading digital executives, with over 15 years’ experience in the digital media and communications sector, including as Chief Digital Officer at Channel 10 and Chief Operating Officer at Ninemsn. He has an excellent track record in launching consumer-led digital media platforms for some of Australia’s leading media and communications companies. We are delighted to have Nick join Salmat to head up our rapidly expanding digital communication services business and lead its growth and expansion.

Spooner will be charged with further accelerating Salmat’s digital strategy by leveraging its existing portfolio of digital services and launching new digital solutions.

Salmat Digital offers communication services and capabilities including online content management, web development, search optimisation, e-commerce, social media services, interactive email, SMS, mobile applications, pre-shopping site Lasoo.com and soon to be launched location-based social interactive application Roamz.

“Salmat Digital is the natural evolution in Salmat’s ever-expanding multichannel communications portfolio. We now have the most comprehensive integrated digital communications capability in Australia with the largest team of dedicated digital communication professionals,” said Harrod.

“Businesses can no longer rely on just one communication channel to engage consumers. As Australians embrace new technology, demanding real-time information, businesses are shifting to combine multiple channels to reach consumers and stay ahead of their competitors.    

“Australian retailers are recognising the significant value of utilising digital communication channels to build stronger and more engaged relationships with their customers and Salmat is best positioned to assist them on this exciting journey,” he said.

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