Target Australia and online retailer Catch today launched a dedicated Catch pop-up store, which will remain open in Target Highpoint, Victoria until February 2020.
The 800 square metre store features a curated range of Catch’s best sellers, and will provide Target customers access to a greater variety of product.
“In keeping with Catch’s core premise of a huge range at everyday low prices, this is a great opportunity for Target’s Highpoint customers to access leading brand-name products at huge discounts,” Catch Group chief executive Nati Harpaz said.
“Target and Catch have a shared ambition to deliver shoppers exceptional value and together we are able to offer them the best of both worlds by bringing the best of online, instore.”
The pop-up is the second major announcement to come out of Wesfarmers’ acquisition of Catch in as many weeks, with the retail conglomerate bringing Catch’s loyalty program Club Catch to Kmart Group.
Club Catch customers are now able to access free delivery on eligible online orders at Kmart and Target stores nationwide.
“We have been listening closely to our customers and understand that the way they want to shop is evoling,” said Target Australia managing director Marina Jouanou.
“Since Catch joined the Wesfarmers, Kmart Group family we knew there was an opportunity to partner together.
“Target as an iconic Australian retailer is dedicated to making style and quality affordable… and the product offering Catch provides makes the Catch Highpoint pop-up a great example of two brands working together.”
While predominantly an online retailer, Catch opened its first bricks-and-mortar pop-up store in Chadstone Shopping Centre last year with a similar concept – a curated range of the business’ top selling products.
At the time, Harpaz said the business saw itself as a pure online retailer and its physical space would only be used for marketing purposes, though it’s possible Catch’s acquisition could point to further physical pop-ups in future.